SkyPark Ireland | 4 Years Multimedia Design & Marketing Collaboration
The Brief
Over a four-year engagement, I collaborated with the Director and Marketing Head to help shape the marketing and creative direction of SkyPark Ireland, Carlingford Adventure Centre, and EAK Treetop Walk.
I contributed marketing strategies, campaign concepts, and brand development while leading the creative execution of initiatives across digital and physical touchpoints.
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SkyPark Ireland needed a long-term creative who could do more than produce marketing materials for their group of companies.
They needed someone who could contribute ideas, develop campaigns, strengthen the brand, and execute marketing initiatives consistently.
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Over a four-year partnership, I became more than SkyPark's designer. I worked closely with the team to shape the brand's marketing direction, contributing creative ideas, campaign concepts, and long-term planning that supported business growth, visitor engagement, and seasonal promotions.
As the partnership evolved, I helped bridge strategy and execution, turning marketing goals into cohesive campaigns across multiple channels.
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Beyond producing creative assets, I contributed to campaign planning, marketing strategy, and creative direction.
I spearheaded the development of a one-year marketing plan that served as a roadmap for future campaigns and initiatives.
I conceptualized promotional ideas, developed creative campaigns, and executed them across social media, Meta advertising, newsletters, website design, event marketing, print materials, merchandise, vehicle graphics, and other branded touchpoints.
I also supported business development by helping establish a Philippines-based sales team.
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Developed and presented a one-year marketing roadmap adopted by the company every year.
Contributed campaign ideas and promotional strategies beyond design execution.
Led creative direction across digital, print, and on-site marketing materials.
Planned and produced integrated campaigns for events, promotions, and seasonal initiatives.
Ensured brand consistency across websites, social media, advertising, signage, merchandise, and customer touchpoints.
Supported business expansion by helping source a Philippines-based sales team.
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Creative Direction • Marketing Strategy • Campaign Planning • Social Media Marketing • Meta Advertising • Website Design • Event Marketing • Brand Design • Print & Merchandise Design • Content Creation
Website Walkthrough

