I developed Dreams Philippines, a luxury sleepwear brand focused on comfort, elegance, and accessibility. Starting with the brand name and visual identity, I created a cohesive brand experience that extended across digital, print, packaging, and product presentation. The goal was to establish a premium yet approachable lifestyle brand that customers could connect with beyond the product itself

I led the creative development of the brand from concept to launch. This included brand naming, logo design, visual identity, website design, social media assets, packaging concepts, labels, stickers, paper bags, and shipping box designs. I also directed product photoshoots, overseeing creative direction, styling, and overall visual execution to ensure consistency across all customer touchpoints. In addition, I collaborated with print production partners to bring the packaging and branded materials into physical production

Brand Strategy • Brand Naming • Logo Design • Creative Direction • Website Design • Packaging Design • Print Production • Art Direction • Social Media Design