I developed a lighthearted carousel concept inspired by personality quizzes and social media trends. The campaign invited users to discover what their favorite cauliflower cracker flavor says about them, turning product flavors into relatable personality traits that encouraged interaction and sharing.

I created the campaign concept, copywriting, and visual designs for the carousel. The creative combined playful messaging, vibrant product-focused layouts, and lifestyle imagery to create an engaging social experience while keeping the product at the center of the conversation

Campaign Concept • Copywriting • Art Direction • Graphic Design