I developed the campaign concept "Always In The Mood For Sour Strips," built around relatable everyday situations and the idea that there's never a bad time for candy. To support the campaign, I created a series of playful social ads featuring humorous messaging such as "That Sucks. Sour Strips Doesn't," helping position the brand as fun, memorable, and highly shareable.

I was responsible for the campaign ideation, messaging, art direction, and final social media designs. The visuals combined bold typography, vibrant colors, and product-focused layouts designed to capture attention in fast-moving social feeds.

Creative Strategy • Campaign Concept • Art Direction • Graphic Design