RentACoop Product Packaging Design
The Brief
RentACoop needed packaging for its Folding Chick Brooder, a product designed for backyard chicken owners and families raising chicks. The packaging needed to clearly communicate the product's benefits while remaining visually appealing and easy to understand at a glance.
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I developed a packaging design that balances product information with a friendly, approachable aesthetic. The concept focused on highlighting the product's key benefits, features, and dimensions in a clear and organized layout while maintaining a playful visual style that aligns with the brand and appeals to both hobbyists and families.
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I designed the packaging layout, organized product information, created the visual hierarchy, and developed the overall art direction. The design combines bold typography, vibrant colors, product imagery, and easy-to-scan content to help customers quickly understand the product's purpose and benefits both online and on retail shelves.
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Packaging Design • Art Direction • Layout Design • Graphic Design

