I redesigned the website landing page to improve product storytelling, highlight key benefits, and create a more engaging customer journey. To support the campaign, I also developed a promotional video advertisement designed to educate customers and reinforce the brand's positioning

I led the website redesign, including layout design, visual direction, content hierarchy, and UI design. For the video advertisement, I wrote the script, created the storyboard, animated static assets into motion graphics, and produced the final video using AI voice-over narration. The goal was to communicate the product's value in a clear, engaging, and visually compelling format.

Website Design • UI Design • Creative Direction • Copywriting • Motion Graphics • Video Editing • AI Voice Production